Tailor your approach to recruit in China: Identify platforms like WeChat, Weibo, Zhihu. Create engaging content, leverage targeted ads, engage with candidates, collaborate with influencers, optimise for mobile, monitor performance. Attract top talent effectively!
Reach out to job applicants in China Social Media Read More »
WeChat is arguably the most effective marketing platform in China, as it is a super app that combines social media, messaging, and mobile payments in a single platform. With more than 1.2 billion monthly active users, WeChat is the preferred social media platform in China, used by both individuals and businesses.
A megalith of a market with business opportunities as diverse as the mind can imagine and a population that is only growing in size, affluence and digital connectivity. There is so much your business can offer to this thriving nation of 1.4billion, whose GDP…
How to Enter the Chinese Market in the Year of Tiger through Digital Marketing Read More »
2020 has started with a surprising twist – the spread of the Covid-19 virus originating from the Chinese city of Wuhan. We have already seen the impact of the crisis on the global economy. Having said that, economists are still optimistic that a sharp and rapid…
The gifting of red packets (monetary gifts) during Chinese New Year or on special occasions such as weddings, birth of a child or graduations, is one of the oldest traditions in China. This custom symbolizes blessings or good luck and are usually given out by…
With a new WeChat account, it can be hard to gain your first followers. An effective methodology to connect with your potential consumers – listen to them, respect them, adapt your marketing and your products to their needs. You need to put in time and effort into…
Globally, 71% of consumers are watching more videos online versus a year ago¹. In China alone, the statistical survey done by China Internet Network Information Center (CNNIC) showed that there are 802 million active users on the internet². 98% of these users access…
How B2B Companies Can Leverage on the Popularity of Video Content in China Read More »
WeChat plays an imperative role in the digital marketing landscape in China. It is basically a multi-purpose messaging, social media and mobile payment app (rolled into one), which was developed by Tencent. With a vast population like China, the app is already…
