In 2012, a New York Times article entitled ‘How Companies Learn Your Secrets’ written by Charles Duhigg, revealed a public incident about an angry father who marched into a Minnesota Target store when his teen daughter received coupons for baby products, only to find…
With the proliferation of mobile use, it’s no surprise that video content is becoming more important for businesses, as part of their marketing strategy and are reporting greater satisfaction in its results. The statistics are equally impressive. Case in point: 5…
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If you are on the fence about incorporating voice search for your business, here are 5 statistics worth pondering to help influence your decision: Half of all online searches will be voice-based by 2020 61% of consumers use voice search when their hands or vision is…
We never get a second chance to make a first impression – this applies even in business. A positive experience can create long-lasting business relationships. By creating a compelling LinkedIn Page, companies get to increase following, expand content reach, drive…
When one thinks about digital marketing – it is usually synonymous with trending hashtags, emotive, viral videos or stylish influencers and charming industry thought leaders. But what if your company or the industry that you’re in is more ‘practical’ or to put it more…
Digital Marketing Tips for B2B Industrial Manufacturers Read More »
There is a lot of buzz surrounding artificial intelligence (AI), of late. Discussions on AI vary from the benefits that we can reap from embracing its use to the unease surrounding its potential threats (such as replacement of jobs). One thing is certain – artificial…
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A typical upgrade “strategy” is where you just take old content and delete it. Most people who do it, do it wrong and your traffic goes down, instead of going up. If you are not technically savvy or you don’t really know how to interpret your traffic data, you can…
How to Upgrade your Old Blog Posts That Have Little Traffic Read More »
Digital transformation is inevitable across all business sectors. Research firm IDC predicts that by the end of 2019, digital transformation spending is expected to reach USD1.7 trillion worldwide¹. Companies have begun to understand the importance of social media…
The rise of consumer-driven content grew in the late 19th century as technology and infrastructure advance. The oldest example of content marketing dates back to 1732, where Benjamin Franklin first published a yearly almanack called Poor Richard’s Almanack¹, to…
According to Statista¹, the number of active email accounts is expected to increase to almost 5.6 billion towards the end of the decade. A study by McKinsey & Co.² revealed that email marketing is a significantly more effective way to acquire customers than social…
